UMST’s assistant professor in the Faculty of Business Administration Dr Yusuf Kani has recently published a paper in the Journal of Hospitality and Tourism Management.
The research is entitled Antecedents and outcomes of destination image of Malaysia, and according to the abstract its objective, “…is to analyse the antecedents and outcomes of destination image.
Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes
considered are destination attachment, destination satisfaction, and revisit intention. This paper
also investigates the moderating role of perceived risk between destination image and revisit intention.”
The Journal of Hospitality and Tourism Management is the official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) The journal is committed to a broad range of topics including tourism and travel management, leisure and recreation studies and the emerging field of event management.
Access UMST’s Digital Library to read the full paper.